Archive for the ‘Blog’ Category

Misha’s May Feature in Wine Business Magazine (WBM)

Posted on June 24th, 2011

A Blanc Check

WBM May 2011With another harvest completed in New Zealand and an ever-increasing volume of Sauvignon Blanc, is it a case of too much of a good thing?

In the May issue of Wine Business Magazine, Misha talks to some key figures in the New Zealand wine industry, including Neal Ibbotson from Saint Clair, one of the country’s biggest Sauvignon Blanc producers and Clive Weston from Negociants New Zealand, on their view of the delicate balance of supply versus demand. With increasing production the question is whether New Zealand still has room for growth with its signature variety.

To read the full article download the PDF version below.

A Blanc Check – Download PDF

To subscribe to WBM – click here

Misha’s Vineyard Marketing Update

Posted on January 16th, 2010

Posted on January 16th 2010

Bogart & Misha

Bogart & Misha

An update from Misha
The year has started brilliantly and we’re sure 2010 will be a good one for Misha’s Vineyard. It’s a tricky season in terms of weather at the vineyard as you’ll see from Rich and Robin’s update below but with a great fruit set and good bunch conformation things are actually looking very promising although harvest will more than likely be later this year due to the cooler temperatures.

Although we’ve only had distribution partner Negociants New Zealand for such a short time, we’re amazed at the results they have achieved so far! We have some wonderful restaurant listings in Auckland which include Bracu Restaurant, Clooney’s, La Zeppa, The Grove and Soul Bar as well as many premium retail outlets thanks to the work by Dale, Kirsten, Morven, Richard & Sheryle. And down south, Noel & AJ are working hard to ensure Misha’s Vineyard is listed all the right places as well. We love working with Negociants and we’re planning some promotional activities with them through the year.

Meanwhile in Singapore things are busy as we work with distributor, Rubicon Reserve Wines, who have us visiting most of the top hotels in Singapore over the next couple of weeks. We’re also doing a wine event for the American Association at Graze on the 21st January and hosting a Misha’s Vineyard Wine Dinner at Amici Restaurant on the 27th January. (www.amicirestaurant.com.sg)

Right after the Wine Dinner in Singapore, Andy and I depart for New Zealand to attend Pinot Noir 2010 in Wellington, then a quick trip for me to Melbourne, and then we’re at the vineyard for the rest of February.

So things are busy and we’re travelling a lot, but life is good! Misha

Misha’s Vineyard Marketing Update

Posted on December 24th, 2009

An update from Misha

Andy & Misha Wilkinson

Andy & Misha Wilkinson


The pace of the past two months is just starting to slow – and it’s now the day before Christmas! During these two months Andy and I have hit some major milestones with the vineyard. Our 2009 Release events this year marked the start of producing commercial quantities of wine – at last! Last year when we launched our first wines we had “The Audition” Pinot Noir 2007 – of which only 100 cases were made primarily as a ‘trial’ along with tiny quantities of 3 aromatic varieties. It was great to get those first wines out for review by the trade and media but we needed to wait until this year before we could seriously look at distribution.

After a lot of hard work, we announced 4 distributors in November this year. In Asia we announced Jebsen Fine Wines in Hong Kong, Apurevu Trading in Japan and Rubicon Reserve Wines in Singapore. And for the New Zealand domestic market, we were very pleased to announce Negociants New Zealand. This announcement was made at our Auckland media lunch on the 18th November (an auspicious date as it ends in 8!). It was a great feeling knowing we had 4 distributors in place given the tough economic climate and the plethora of brands seeking distribution across the globe. I think we’ve been able to achieve this because we have held true to our philosophy of ‘no compromises’ from the very outset of what we call “vineyard project”. Over the past eight years, we have ensured that we don’t take shortcuts in the vineyard, in the winery, with our team and now, with the appointment of our partners who will take our wines to the market.

This year for our ’09 Releases, our Auckland event had a table of 20 media for lunch at one of Auckland’s very best restaurants, The Grove . The restaurant is run by Michael & Annette Dearth and it was the second year we had worked with Michael in trying to come up with a spectacular lunch menu that would work perfectly with our wines. We were very lucky to be working with Chef Ben Bayly who created an amazing selection of dishes that certainly impressed all. We have a great partnership with The Grove and look forward to holding our 2010 Release events there next November.

In Wellington, our ’09 Release lunch was held in the private room at the Boulcott St Bistro. Again we enjoyed fantastic food and the mood in the room was just perfect and made for a thoroughly enjoyable lunch. So far the media reviews from these events have been amazing.

As a relatively young vineyard, we know there’s a long way to go, but we know we’re doing things right. We have recruited a fantastic team over the latter half of this year as moved from contract vineyard crews to our own team and now have Rich leading that team, and the lovely Cassy running our admin and operations. Over the coming year there are more milestones to hit as we increase our distribution to another 4 markets but our focus will certainly be on supporting the markets in which we’ve announced new partnerships so that together we can build the Misha’s Vineyard brand.

We look forward to working hard again in 2010.

Misha