Misha’s November feature in Wine Business Magazine

Posted on January 2nd, 2013

Climbing the Social Ladder

“Before you decide to have a flutter with Twitter, get friendly on Facebook or post on Pinterest there are some basic steps you need to take if you have serious social aspirations. The first step to social acceptance is ensuring your website is fabulous! Let’s face it, the whole point about social media is that it’s interaction in an online world so if your own homepage isn’t up to scratch there’s probably not much point trying to scale the next step. And don’t forget to ensure you link your website to your social media platforms and vice versa….”

In this article Misha outlines what she sees as the business benefits of social media. Like most, she came to social media as a sceptic but pretty quickly learned how these tools could be utilized to build both brand and business. She talks about her social media strategy and ‘fab five’ social media tools and also gives top 8 reasons for using Twitter – “After just couple of weeks that I realised its power and potential and to this day I am still amazed at how such a seemingly simple tool can provide so many benefits for our business”.

To read the full article download the PDF version below.

Climbing The Social Ladder – Download PDF

Misha’s feature “Across the ditch” with stories of interest to the New Zealand wine industry are published in Wine Business Magazine each month.

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